Topic: Making Dollars and Sense of Sport Sponsorship and Fan Engagement
Dr. Stotlar has a Doctor of Education degree from the University of Utah and served as the Director of the School of Sport & Exercise Science at the University of Northern Colorado 1992-1996 & 2007-2014; retiring in 2015. As a Full Professor he taught on the faculty in the areas of sport management and sport marketing. He has had more than 90 articles published in professional journals and has written more than 50 textbooks and book chapters in sport marketing and management. During his career Dr. Stotlar has given over 300 presentations and workshops at national and international professional conferences. He was selected by the USOC as a delegate to the International Olympic Academy in Greece and the World University Games Forum in Italy and served as a venue media center supervisor for the 2002 Olympic Winter Games. His contribution to the profession includes being a founding member of the Sport Marketing Association and namesake for the SMA Stotlar Award for mentoring students in the discipline. In 2016 he received the Sutton Award from the Sport Marketing Association for work with the sport industry. He also received the Southern Sport Marketing Association’s lifetime achievement award in 2013. Dr. Stotlar was a member of the initial group of professionals inducted as both NASSM and SMA Research Fellows. Dr. Stotlar was elected President of the North American Society for Sport Management and served as a Board Member. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member.